Top 5 Social Apps Performance in Italy Q4 2024

In the fourth quarter of 2024, the top social apps in Italy showcased varied performances across different metrics like downloads, revenue, and active users, according to data from Sensor Tower.

TikTok - Videos, Shop & LIVE saw fluctuating weekly revenue, peaking at approximately $1.1M in mid-December. Weekly downloads had a significant increase in late December, reaching around 112K, while active users showed a consistent trend, averaging around 11.9M.

Grindr - Gay Dating & Chat maintained a steady weekly revenue, with a notable rise to $91.9K at the end of December. Downloads fluctuated slightly, peaking at 3.4K in the last week of December, and active users remained stable, averaging around 110K.

Instagram experienced a peak in weekly revenue in mid-December at $111K. Downloads surged to 99.6K in the week before Christmas, and active users showed a slight upward trend, ending the quarter with approximately 16.9M.

For Bigo Live - Live Streaming App, revenue saw a sharp decline in December, dropping to $7.5K in mid-month. Downloads also decreased significantly, reaching 1.2K at the start of December, while active users saw a decline, stabilizing around 62K by the end of December.

Yooppe - Singles dating app showed a steady increase in weekly revenue, peaking at $33K in late December. Downloads gradually increased, reaching 4.5K in early December, with active users remaining stable around 13K.

These insights provide a snapshot of the dynamic social app landscape in Italy during this period. For more detailed analysis and data, visit Sensor Tower.